Event Marketing-5 Surefire Tips To Rocket Launch An Event Marketing Program Into The Spotlight

The other day I heard the exciting news that my friend, Sam a mad British film director (mad in a good way!), had his documentary film chosen to feature at several high-profile film festivals! The entire process from pre-production, filming on-location in Africa and clever editing required preparation, research, skill and cash!I realized that no matter the size of a film – blockbuster, indie flick or documentary – before it even gets off the ground the film producers have to carefully analyze essentially the exact same process as an event marketing program.Go figure???Is it really possible that event marketing producers and film producers have a common bond other than a similarity in job title?Savvy marketers around the globe are in search of exciting, memorable and unconventional ways to connect with their customers.Are you one of them?It’s challenging enough to keep up-to-date with new marketing trends and then try to figure out a way to turn the idea into a reality!Stick With Me Kid and I’ll Show You How To Make Your Event Shine!Here Are 5 Tips To Propel An Event Marketing Program Into The Spotlight:1. I’ll Have What She’s HavingClearly define your target audience.Why?It helps to give your “typical customer” a name & personality – start by picking a name, then determine age, hobbies & interests, likes & dislikes and values & beliefs.A couple years ago I created a cool program that appealed to the hip and trendy 18-34 years old crowd for a national telecommunications company.Meet Dave! (my version of their “typical customer”)Dave is 23 years old, loves action sports and video games, must have the latest tech gadgets, loves clubbing with friends and is new to the full-time working world!2. Rebel With(out) A CauseUnderstand the objectives. There must be a reason why an event marketing program is needed. i.e. increasing brand awareness, stirring sales, creating brand loyalty or increasing traffic to the store.Dave was targeted to create brand loyalty and increase brand awareness, to cut through the clutter of traditional advertising and reach Dave at a very personal level – inspiring a relationship and emotional connection!If Dave had an extraordinary experience he’s likely to remember the event for a long time and will tell his friends – word-of-mouth buzz is far-reaching and very valuable!3. Of All The Gin Joints In Town And She Walks Into MineResearch locations where your target spends time away from home – school, shopping malls, festivals, fitness centres, concerts, nightclubs, coffee shops and sporting events.It’s essential the location is the right fit for both your brand and objectives to establish credibility.To reach Dave, I developed a list of upcoming locations where he would like to hang out (festivals, concerts and extreme sport events)! The location that made the cut was a pro wakeboarding and lifestyle festival.4. Show Me The Money!Establish a budget or at the very least a ball-park figure. The scale and scope of the entire event marketing program depends on the budget.Put it this way.A blockbuster Hollywood film with outrageous special effects, academy award winning actors and a mind-blowing location means big bucks, moolah, hard cash….we’re talking MILLIONS baby! While an indie film can produce something creatively brilliant on a shoestring budget.The sky is the limit in terms of what can be done, but only if you’ve got the dough set aside to back the idea!5. Go Ahead Make My DayMotivate your customer to give up some of their valuable time to learn more about your brand and to then follow through with action.Whatever it is – must be considered both relevant and valuable by your customer. Incentives that work well are product samples, contests, interactive games, and branded premiums. Everyone looooooooves free stuff, but it must be appropriate and treasured – otherwise just FORGETABOUTIT!Back To Cool Guy Dave!At the pro wakeboarding event I created the Chill Out Lounge – a special themed area that enhanced the board short & bikini clad festival-goers experience.The large branded dome tent was decked out with:
cooling misting fans
a DJ spinning funky beats
tropical plants
billowing fabrics
comfy seatingThink Arabian Nights meets beachside nightclub! Friendly & attractive “brand agents” sporting trendy board shorts, mini-skirts and cowboy hats were handing out ice-cold branded bottled water and lip balm to thousands of parched guests (many, many Daves!).Guests were encouraged to protect themselves from the scorching sun at the branded sunscreen station and enter a contest for a chance to win a fantastic trip to another client-sponsored event!Badda Boom, Badda Bing!An event marketing program should strive to engage, educate and motivate your customers.It must be fun and stand out! The knack is putting it all together.Think of it like this: Invest in your customers and they will invest back into your brand! (and that means way more money for you in the long run from your THRILLED CUSTOMERS)

Toxic Free Macbook Air – Eco Friendly Product

The toxic free macbook air is the ultra thin and ultra portable Macintosh notebook computer designed by Apple. It is described as the world’s thinnest notebook and the first laptop with aluminum unibody enclosure. The free macbook air has been revised twice ever since it has been launched. The first time it was revised the company introduced faster performance and a larger hard drive with a mini DIV port. The second revision of this product brought in faster performance at lower price and longer battery life.

Free macbook air is known for being the thinnest and the lightest notebook. It weighs 3 pounds which is ultra portable compared to all the other laptops and notebooks in the market. In order to make this notebook ultra thin and lightweight, several features have been sacrificed. It is Apple’s first notebook without the inbuilt removable media drive; it does not have the fire wire port, Ethernet port, and Kensington security port slots. Apple Macbook air battery, which is the heart of the notebook, is enclosed within the case and is not user-removable. Even though it is possible to remove and replace the battery using screwdrivers, it is not clear if it will be a violation of the warranty terms. Apple offers replacement of the battery under warranty service but for a price.

Since its launch this notebook has been getting both positive and negative responses from its users. It was praised for its portability and lightweight but was criticized for lacking some of the features mentioned earlier. It was also criticized for non-replaceable batteries, small drive, and its price. Some of the free macbook air users have been having problems with CPU lockup caused due to overheating of the mechanisms.

The free macbook air has several features in the design that makes it an environmental friendly product. The fact that it is toxic free makes it more valuable in the market. Apple believes and takes full responsibility of environmental management by making sure their products are manufactured with toxic free materials which could be recycled. The macbook air has been manufactured using aluminum which can be easily recycled. The packaging materials of the macbook-air are also made from recycled materials. Apple has taken a long-term stand in restricting the use of harmful substances in its products and packaging.

When is the Right Time to Launch a Branding Campaign?

Branding campaigns have been launched round the year without having any specific time constraints or considerations but the question is always there, whether, there are certain times which really are suitable to have a branding campaign or anytime is branding time.

Launching of a brand is your last chance to create strong identity and maximum recall. Once a brand is perceived by your target segment, you will have to spend huge budgets to change any undesired perception. So, take branding very seriously and brand simple. Branding reinforces the established image of any company or brand. It strikes the back of mind and helps brand gain top of mind again. Branding is a very powerful tool to cope the various situations in brand life-cycle.

There is much more to it than one simple answer to the question” when is the right time to launch a campaign”; it has multidimensional aspects and obligations to fulfill. Branding campaign has been highly recommended before launching any new product or service. Since, the company has an established name and trust, so, it’s the right time to acknowledge and remind our customers about their right decision. Your campaign registers in the mind of target segment and they start to feel their strong association with the brand. This association will serve as a platform to launch your new brand and enjoy the strong liking and response on behalf of your established trust and identity.

Collaboration or joint venture of any brand with any other company requires a branding campaign. If we take the example of the merger between sonyericsson, we will be clear about this type of branding campaign. Both of these companies will have to launch an image building campaign to sustain the trust and support of their existing customer base. This campaign will be highlighting the scope of this venture and the benefits that it attaches for the customers.

When your competitor is making lucrative spending and having strong media-presence, this once again is an ideal time to launch a very strategic yet creative branding campaign. Your loyal customers will be looking forward to feel pride for choosing your brand in this stiff competition. Rise to your customers’ expectations by launching a timely and multimedia branding campaign. These three times are most significant ones as far as branding campaign is concerned. Branding implies a very strong impact on recall and loyalty.

Natural Hemp Products – Multiple Uses, Multiple Benefits

Hemp is one of the oldest industries on the planet, dating back more than 10000 years to the beginnings of pottery. Hemp is cannabis grown specifically for industrial use and thus contains very low levels of cannabinoids (THC). Used worldwide in clothing and increasingly in cosmetics it is also used to make paper, textiles, building materials, food, medicine, paint, detergent, varnish, oil, ink, and fuel.

Hemp Oil is rich in Omega 3 and 6, and is absorbed straight into the skin, giving all sorts of benefits. Research has shown that Hemp Oil, rich in essential fatty acids and nutrients, assists the body’s natural ability to heal. Because of its ability to restore and moisten the skin, the oil has become increasingly popular for cosmetics and body care products.

Increasingly Hemp is making its way into the best selling natural cosmetic products in the UK. Below is a review of the UK’s best selling Hemp products:

Hemp Hand Protector – This product is non-intoxicating and safe to use and comes in a ultra stylish tube. This product sinks into the skin almost immediately and also forms a barrier to protect your hands too. Used on even the most dry hand(mine!), the positive effects are visible within hours. I have had clear hands by the end of the day after using this cream. Intense therapy for moisture-starved skin, hands down. With hemp seed oil and glycerin to soften and reverse dryness, plus lanolin to help lock it all in.

Hemp Body Butter – Hemp contains the necessary fatty acids that provide moisture, with this in the body butter, it helps to get rid of dead skin cells and replace it with good cells that will help lock in the moisture.It also contains shea butter and cocoa butter which are excellent for smoothing skin and also helping any scars or stretch marks that you may have to fade quicker.

Hemp Lip Conditioner – Hemp Lip Conditioner a very useful and soothing product for dry lips in any season. Containing beeswax and enriched with hemp seed oil this balm claims to soothe and moisturize very dry skin. An added benefit is you can apply this product, drink a cup of coffee, and still feel the protective film on your lips, unlike other lip balms which end up on the rim of the cup this one stays firmly in place. The product will last a long time, even when applied twice daily.

Productive Product Funnel Creation – 5 Incredible Ways to Impact Your Product Funnel Creation

Launching a product funnel is probably the best decision you can ever make in growing your ebusiness. This effective marketing technique will allow you to create series of products, earn the trust of your potential clients to easily promote repeat business, and boost your online sales and revenue.

Here are the 5 incredible ways to impact your product funnel creation:

1. Develop more products. In launching a product funnel, you must not contain yourself to having only one product for every level of your funnel (low-end, middle-end, and high-end product). To boost your sales and to meet as many needs and demands of your potential clients, don’t stop adding to your product line. By doing this, you will not only increase your chances of making more sales but you will also give your customer base a wide variety of choices which they will surely appreciate.

2. Plan ahead. Creating and launching a product funnel need some serious work. Don’t get lost in the process by having a workable plan that can help you every step of the way. Determine ahead of time the kind of products to create, the type of marketing tools you will use in advertising your products, the advertising gimmicks that you will employ to boost your sales, and the efforts that you need to take in order to build a trusting and fruitful relationship with your customer base.

3. Take good care of your customers. If you want your clients to do repeat business with you, you need to know how to take good care of them to make them happy. You can start by offering them top quality products, world-class customer service, and by giving them some freebies or discounts whenever they make a purchase. You may also build a personal relationship with them by helping them resolve their pressing issues by giving them free useful information through ezine publishing and article marketing.

4. Qualify as many people on the first level of your funnel. What they say is true: the more people you advertise to, the more chances of making a sale. Qualify as many people on your funnel by widely advertising your products. This will allow you to touch on the global market and connect with your potential clients from all points of the globe.

5. Do follow-ups. Don’t easily give up when your potential clients do not buy the first time you offered them your products. Learn the art of persuasion and improve your selling skills and send follow-up emails to convince these people to transact with you.

3 Proven Tips For Product Creation That Have Helped Create Internet Millionaires

There are a number of niche product creators who churn out one successful product after the other. It’s almost like magic! But, of course, it isn’t and they make use of quite a bit of tips for the purposes of product creation. Herein, we have underlined 3 important tips that will help you create a successful product.

1. Product Improvement

What this tip means is that why create a whole new product when you can actually make improvements to existing products and then sell them. How many times have we bought inefficient products? If you have bought one such product, then you just use it as your base for creating your products. Improve the areas that didn’t come good on your expectations and then sell the product as a whole new product.

2. Identification of Hot Trends

If you want to create a successful product, it’s important to identify what’s hot and what’s not. You can do so by reading various magazines, watching T.V, and even surfing through the internet. So, if you think that health products are the current rage then configure your product creation in an according manner.

3. Ask Your Customers

Simple, rather odd, but highly effective! It’s also a very obvious way of actually getting to know what your potential customers would like to buy. The people who will visit your website will offer you great suggestions regarding the kind of product that you can create. You can then choose from the numerous suggestions on offer and go for product creation around that particular advice or suggestion.

Product Creation – Announcing 6 Amazing and Powerful Secrets to Energize Your Product Creation

Are you seriously considering creating new products? Before you start developing your new creations, it would help if you will read this article first as it contains the 6 amazing and powerful secrets designed to help you energize your product creation endeavor:

1. Identify a gap within your chosen niche. Look for inadequacy within your chosen niche to get a clear idea on what type of product will sell well among your target market. To make this task easier for you, I suggest that you do a keyword research to identify the most common terms (which can be converted to product ideas) being searched by your potential clients. You may also directly talk to your future customers through your blog, website, or through related forums and discussion boards. Ask them about the pressing issues they are currently facing and what type of products would they want you to offer them.

2. Is it feasible? Once you have obtained great product ideas, do a feasibility study. Do you have all the resources needed to develop your products? Will it comply with the existing laws?

3. Determine the marketability and profitability of your product ideas. You need to do this in order to ensure that you will gain enormous profits from this endeavor. Determine how huge is the demand for your product ideas and how many people are willing to shell out money on your creations.

4. Deliver only quality products. Offer your customers their money’s worth by ensuring the quality of your products. Make sure that what you will offer them can bring huge difference in their lives. When you are able to consistently offer your customers with nothing but the best, they’ll surely love you and they will become loyal to you.

5. Test your products. If you have the money to spare, it will be great if you can form your own quality control team. This must be composed of people who belong to your target market and those people who are also an expert on your chosen niche. These people will test your products before you make them available online so you can make sure that they are working as designed.

6. Advertise your products. Launch your new creations with a bang by advertising them using PPC advertising, banner ads, affiliate marketing, email marketing, ezine publishing, blogging, and forum posting.

The Essence of New Product Marketing: How to Make More Money Online

Not only online executives, but company directors in traditional business establishments need to know how to execute new product marketing. Even with a modicum of research, you can quickly see that consulting services and intelligence about how to profit from the launch of new products goes at a fairly high premium.

There is strong reason for this occurrence. Corporations throughout the country now spend more time than ever in the consideration and pursuit of team oriented promotional strategy.

The old idea about strength in numbers remains true, and the wise online operators of this world know to take advantage of joint ventures and partnerships even alongside their competitors in order to capture desired product or sales niches.

In case you are not totally clear about current money-making opportunities which appear on today’s web, you may need a helpful answer to the question, “What is the essence of new product marketing?”

The marketing of new products reflects a necessary business procedure that normally takes place behind the scenes. Different from affiliate sales, which normally take place well AFTER a new selection is introduced to the public, sales launch executives need to deal with nearly EVERY aspect of budgeting and consumer targeting.

In fact, there exists even a huge need to propose and plan for unexpected sales behavior on the part of potential buyers. As you can see, product launch marketing surely does not limit itself to online sales transaction pursuits.

In typical online sales efforts (especially on the part of “newbie” website owners) a new product marketing launch is often originated in a somewhat “makeshift” manner. That is, the site owner may only decide to sell a particular product or set of products for immediate sales income — with little view toward the lifetime potential of consumer selections.

Yet, more than ever, wise online business performers realize that there is too much room for costly error within the above approach. It turns out that basically the same amount of time and effort is equally required for long-term and short-term sales income from Internet marketing promotion.

Thus, the smart money now goes toward “lifetime” online income generation possibilities. Here is where new product marketing launches can shine. When the entrepreneur, for example, sets up a thorough set of Google buyer keywords for this product and goes through the same effective motions of authoritative link-wheel creation and social book marking… then that “new” product nearly instantly stands a good chance to last for years to come, rather than merely present fleeting sales activity which spikes, peaks, and then disintegrates.

Small to midsize companies normally need help to compete with larger conglomerates in their industry. Now, it is realized that this type of assistance can come from one’s intentional alignment with existing firms. In the case of affiliate sales in new product marketing, for instance, the mutual cooperation between an independent sales force and the more established corporate firm produces a winning result for both members of this association.

Does Dental Insurance Help in Almost Free Dental Care?

Dental care can be very expensive for individuals who do not have dental care insurance. It may require individuals to pay lots of costs or to even start considering options of dental tourism. Dental tourism may involve individuals traveling abroad to get dentist work done for them. Dentistry in other countries may be very cheap as compared to the one you are in. This therefore means that individuals should research on the best country to fly out to to try and get the dental treatment. Insurance from your employer can be very beneficial and will guarantee you cheap dentistry should you need any.

No matter how cheap a dentist visit may be, having insurance is the best option to take. This is because it can guarantee that you receive the best care and individuals can actually get a full check up for almost no cost at all. In this cases your employer will be the one covering your needs although using insurance it will be cheaper than paying for it directly. There are very many insurance companies out there that offer the best dentistry covers. All one needs to do is to ensure that they select the best option from the list. It should be the company that offers a comprehensive cover at the most affordable rate.

Dental insurance can guarantee the best health care system for your oral health. Individuals can always be sure that should anything happen they will definitely have the best treatment available at the right time. Insurance covers all needs and so individuals do not need to fill out the several procedures that individuals who do not have cover have to follow. All individuals need to do is to arrive at the dentists and they will decide what exactly needs fixing as an individual will not be billed for use of the dentist hospital.

Dental insurance guarantees individuals financial health.

Individuals do not necessarily have to wait to save up some cash for dentist system. Financial health in this case is most beneficial because without insurance individuals may have to pay expensive bills that do not even come with discounts. Having to travel long distances may require a lot of planning and in emergency situations it may be unrealistic.

There are very many online sites that can assist individuals to get the best dentist insurance companies. Insurance can be personal or your employer can do the application for you. Individuals can have their best options selected from all the ones that are available online. The companies should however be reliable and have a good reputation before you decide to take a cover with them. Online services can help you see the all the terms and conditions and you can read them out at your own time.

The Importance of Workplace Safety Posters

Workplace safety posters play an important role in effective safety communications, safety precautions and safety warnings to workers. It is one kind of safety communication. Their applications in chemical industries are very common where various potential hazards present.

Safety regulations and legal require the use of workplace safety posters. Generally, these posters have to be placed in workplaces where hazards exist. They warn workers about specific hazards that accompany their jobs and naturally appear in such workplaces.

Government or Department of Labor in each country has may already established the required workplace safety posters. And in some cases, the government has prepared these printed posters that can be used directly.

When the safety regulation requires such posters application, there will be certain penalties or fines for violations. In general, the employers will be fined when workers get injured due to lack of safety posters as required by the regulations.

Some employers may think that these posters for workplace are only devoted for the workers or employees. But, actually they are wrong. These posters are purposed to protect both workers and employers.

Employers would not responsible for any incident happen in the workplace if they have applied the required posters. As an example is the usage of eye goggle. When the employers have displayed the poster of eye goggle according to the regulation, then when worker or employee gets injured by chemical splash without using eye goggle, the employer does not responsible. The reverse condition is also applied.

However, before displaying any safety posters in the workplaces, always bear in mind that these posters should be relevant, clear and to the point. Use only common words and communicative images or pictures to get workers’ attention.